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Ralph Lauren and Oak Labs Launch First Interactive Dressing Rooms 

The interactive display at Polo Ralph Lauren.

The interactive display at Polo Ralph Lauren.

Ah, the day is here. As we’ve all been anticipating the arrival of interactive fitting rooms and none other than the all-American brand, Ralph Lauren, has been the first brand to do it. Well actually, do any of you remember when Uniqlo had the “Magic Mirror” and it was kind of disappointing? Okay, so this is supposed to be way better than that. The mirrors allow customers to select a different size, select corresponding items, and/or the assistance of a sales associate for help. I’m not going to lie, it looks pretty legit. Ralph Lauren and Oak Labs launched the fitting rooms at Polo’s Fifth Avenue flagship at 55th Street, eight which have already been revealed and the other eight to be revealed later this month. As holiday season has slowly but surely come upon us, will this make holiday shopping go by quicker and more seamlessly, or will this create more commotion in the store and less for sales? Let me know what you think! I’ll be back for a follow-up on this in a couple of weeks. Hope you all had a great Thanksgiving!

Photo Credit: WWD.com

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